Sackcloth and Ashes

Founder, Bob Dalton, was inspired to help the homeless population when his mother, a hardworking single mother, found herself living on the streets in 2013.

Because of his mother’s story, Bob realized that not all choose to become homeless—some just need a second chance. He began to call homeless shelters in his area to ask what they needed. They all said blankets. That’s when he founded Sackcloth and Ashes.

The name Sackcloth and Ashes is ancient Jewish symbolism meaning “mourning” and “repentance.” The idea is that every time a person wraps herself in a Sackcloth and Ashes blanket, it symbolizes mourning over the homeless population and repentance by contributing to a homeless shelter in her area.

Sackcloth and Ashes sells high-quality, fair-trade blankets worldwide. For every blanket you purchase, they will give a blanket to your local homeless shelter.


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