Josh Neumann launched Kind Lips in 2017, but the story really began when he was just 10 years old.  As a young man, Josh’s lips were always drying out. His mom gave him Vaseline to help with the constant dryness, and so began Josh’s obsession with lip balms. Growing up, Josh scanned supermarket shelves and boutique counters searching for the perfect lip balm. Each tube, tub, and pot led to one disappointment after another. Finally, he decided to do something about it.

In 2016 Josh began researching what others were putting in their balms. After writing down each ingredient he looked at two full pages and began crossing out anything that was not 100 percent natural or organic. Josh delved into the properties and benefits of each ingredient and further dwindled the list to what you now see on the label. Always believing less is more, he set out to create a balm that would hydrate lips, leaving them petal soft.


Originally, Josh had planned to call his lip balm Blessed Lips, for in his personal life journey he had learned the power of words through personal experiences and studies such as Dr. Masaru Emoto’s rice experiment. He comes from a faith-filled family—something that continues to be at his core. After discussing the lip balm one evening with his mom, Josh went home feeling confident this was truly what he was supposed to be doing, and he was excited to share it with the world. The next morning, he received a phone call from his mother. She’d had a dream about when Josh was a young child. She reminded him that if he had ever spoken unkind words to his sister growing up, he would have had to sit down with a pencil and paper and write “The Law of Kindness Is on My Lips” 100 times. Josh told his mother on the phone, “I’m supposed to call it Kind Lips.” She agreed. From the first day Josh began this journey, he knew that what he was about to create was supposed to serve a higher purpose than just hydrating lips. It is his belief that with this product and branding he will help to create a better world by inspiring kindness.


Pacer’s National Bullying Prevention Center

Founded in 2006, PACER’s National Bullying Prevention Center actively leads social change so that bullying is no longer considered an accepted childhood rite of passage. PACER provides innovative resources for students, parents, educators, and others and recognizes bullying as a serious community issue that impacts education, physical and emotional health, and the safety and well-being of students.

Youth Frontiers

Joe Cavanaugh met a student who told him about being bullied at school. She said, “There are these kids at school who make fun of me every day. Can you do anything to stop them?” This question was the catalyst that inspired Joe to launch Youth Frontiers. Youth Frontiers partners with schools to build communities where students thrive socially, emotionally, and academically. They offer one-day retreats on timeless values like kindness, courage, and respect for students in fourth through 12th grades.

She opens her mouth with wisdom, and the teaching of kindness is on her tongue. ~Proverbs 31:26